If you search that phrase on the internet, you come up with many interesting sources (and products to buy) - and possible pets to end up with … complimentary kittens, alligators, etc.

The first time we saw it was in the New York Times article "Baja for Beginners" by Heidi Julavits in March 2006 which is now available online again.  Well worth reading for every sense. 

Also in this section

• Stranded in an Airport?
• Travel Tips from around the web (and the TSA)
• Caution: Children Exploding Signs